Meet Reef and Grace - the heart behind Reef the Golden. We’re based on the Gulf Coast of Florida, where life revolves around salt air, sunshine, and bringing your dog along for everything. Reef is our water-obsessed golden retriever who is equal parts chaos and calm and known for his squishy face, nonstop swims, and fully living up to his “Florida boat dog” title. I’m Grace, the one behind the camera (and sometimes in front of it), blending my love for storytelling, design, and coastal living into everything we create together.

What started as sharing Reef’s everyday life has grown into a community that values slowing down, getting outside, and making the little moments feel like something bigger. From early morning walks to golden hour meetups, beach days, and backyard hangs, our platform has always been about more than just a dog...it’s about a lifestyle you can feel.

This storefront is a natural extension of that world. Every piece is inspired by the moments we actually live - coastal colors, effortless style, and that feeling of “this is exactly where I’m meant to be.” It’s for the dog moms, the golden lovers, and anyone who believes life is just better with your best friend by your side.

Photos by Katie Hauburger Photography